Every year nearly £200m is spent on alcohol advertising. One of the main assumptions behind that spend is that we need to change the way people think about a brand to have an impact on sales.
Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.
More producer news
Leading suppliers to the independent merchant sector are working with Harpers to promote the steps they are taking to improve their level of service and offer to independent retailers across the country.