The secret to good brand design is for it to stand for something which is where wine often falls down as they just all “blur” into each other, according to Kevin Shaw, founder of design agency Stranger & Stranger.
Andy Barrington, managing director at creative agency The Minimart, tells us how the consumer’s personal brand is affecting drinks marketing. Many now choose drinks brands based on how it can boost their own brands - think about the drinks selfie, Barrington says.
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To help independents and suppliers work together more effectively Harpers hosted an open trade debate to see the difference the Best Practice Guidelines are having on day-to-day business.