Kevin Shaw, Stranger & Stranger

Wine designs fail if don't stand for something, Stranger & Stranger's Kevin Shaw tells Wine Vision

19 Nov 2014 | By Richard Siddle

The secret to good brand design is for it to stand for something which is where wine often falls down as they just all “blur” into each other, according to Kevin Shaw, founder of design agency Stranger & Stranger.

Andy Barrington

Andy Barrington on why consumers buy drinks brands that reflect well on them

26 Nov 2014

Andy Barrington, managing director at creative agency The Minimart, tells us how the consumer’s personal brand is affecting drinks marketing. Many now choose drinks brands based on how it can boost their own brands - think about the drinks selfie, Barrington says.

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