Supermarket wine

Promotional spend at the multiples dips to 11-year low following efforts to stop exodus to the discounters

04 Apr 2017 | By Jo Gilbert

The latest retail data from Nielsen shows that the multiples are now truly marching to the beat of the discounters’ drum following concerted efforts over the past year to replace a reliance on multi-buys with a focus on simpler price cuts.

Wine bottle in shop

Wine buying hits shoppers' sweet spots at the multiples

28 Mar 2017 | By Jo Gilbert

High levels of shopper-satisfaction and the willingness of consumers to linger in the wine aisle, are presenting opportunities to engage the customer and drive trade-up sales, a new supermarket study has suggested. 

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Asda shows some recovery after troublesome 2016

23 Feb 2017 | By Jo Gilbert

Asda bosses said there is still a “lot of work to do” after the most recent sales figures showed some recovery for the ailing supermarket.

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