Sainsbury's to switch to a mid-low pricing strategy as sales continue to fall

01 Oct 2014 | By Richard Siddle

Sainsbury’s is to start comparing and benchmarking its pricing levels against Asda rather than Tesco as it looks to switch to a new mid-low pricing strategy following a fall in sales for the third quarter in a row.

Aldi jumps to nearly 5% market share

Aldi on verge of overtaking Waitrose as sales jump a further 32%

30 Jul 2014 | By Richard Siddle

  The seemingly never-ending rise of the discounters continues with news today that Aldi is on the verge of overtaking Waitrose with nearly 5% share of the UK grocery retail market.

Echo Falls Fruit Fusion

Echo Falls targets newcomers to wine category with fruity drinks

28 May 2014 | By Gemma McKenna

Californian wine brand Echo Falls is launching three new fruit-based wines in an effort to recruit new consumers and target its core 18-34 year-old female audience.

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