Latest Asda news
Promotional spend at the multiples dips to 11-year low following efforts to stop exodus to the discounters
The latest retail data from Nielsen shows that the multiples are now truly marching to the beat of the discounters’ drum following concerted efforts over the past year to replace a reliance on multi-buys with a focus on simpler price cuts.
High levels of shopper-satisfaction and the willingness of consumers to linger in the wine aisle, are presenting opportunities to engage the customer and drive trade-up sales, a new supermarket study has suggested.
Asda bosses said there is still a “lot of work to do” after the most recent sales figures showed some recovery for the ailing supermarket.