• Laura Sheen

    Meet Laura Sheen, wine buyer, Morrisons

    “One of the biggest challenges I have been tasked with is Morrisons Cellar. It’s a really interesting challenge and it is still fairly early days. We are really trying to get the message right around wine online. As part of the online buying experience, Taste Test is part of that design.”

  • Trish Lorimer

    Meet Trish Lorimer, wine buyer, Morrisons

    “It has been very exciting. I have been on the sourcing team for two and half years. In that time it has changed beyond all recognition, with the focus that has been put on wine since Steve [Mosey] has got the team structure that he wants and the layout.”

  • Meet Georgina Reed, wine buyer, Morrisons

    “As a buyer merchandising in under £5 and under£ 8, what is actually on the shelf the quality is there and we are delivering. For over £8, we need the proper quality of the wine to really come through. If someone is buying an over-£8 bottle then they know their wine, so we need to make sure we get that right.”

  • Jonathon Olding

    Meet Jonathan Olding, wine buyer, Morrisons

    “We all have completely different strengths in completely different areas. It does help a lot to be able to have different members of the team able to focus on the very different areas. We have massively different experiences in wine from some of us with only a little bit too expert levels, but it all helps to strengthen the overall structure of the team.”

Morrisons

Morrisons first supermarket to launch new green wine closure

19 Aug 2014 | By Gemma McKenna

Morrisons has become the first major UK retailer to use the environmentally friendly GL closure – which employs 64% less aluminium – on its own brand Soave wine.

Aldi jumps to nearly 5% market share

Aldi on verge of overtaking Waitrose as sales jump a further 32%

30 Jul 2014 | By Richard Siddle

  The seemingly never-ending rise of the discounters continues with news today that Aldi is on the verge of overtaking Waitrose with nearly 5% share of the UK grocery retail market.

Rosemount Estates is set to release its exclusive crowdfunded wine that it produced with Morrisons

Morrisons UK crowdsourced Rosemount Estates wine to be released

21 Jul 2014 | By Erin Smith

Morrisons and Treasury Wine Estates’ Rosemount Estate brand will release their crowdsourced blend at the end of this month.

Morrisons YouTube

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