• Laura Sheen

    Meet Laura Sheen, wine buyer, Morrisons

    “One of the biggest challenges I have been tasked with is Morrisons Cellar. It’s a really interesting challenge and it is still fairly early days. We are really trying to get the message right around wine online. As part of the online buying experience, Taste Test is part of that design.”

  • Trish Lorimer

    Meet Trish Lorimer, wine buyer, Morrisons

    “It has been very exciting. I have been on the sourcing team for two and half years. In that time it has changed beyond all recognition, with the focus that has been put on wine since Steve [Mosey] has got the team structure that he wants and the layout.”

  • Meet Georgina Reed, wine buyer, Morrisons

    “As a buyer merchandising in under £5 and under£ 8, what is actually on the shelf the quality is there and we are delivering. For over £8, we need the proper quality of the wine to really come through. If someone is buying an over-£8 bottle then they know their wine, so we need to make sure we get that right.”

  • Jonathon Olding

    Meet Jonathan Olding, wine buyer, Morrisons

    “We all have completely different strengths in completely different areas. It does help a lot to be able to have different members of the team able to focus on the very different areas. We have massively different experiences in wine from some of us with only a little bit too expert levels, but it all helps to strengthen the overall structure of the team.”

Lidl Chianti

Lidl best value supermarket for wine, says new app

10 Nov 2014 | By Gemma McKenna

Lidl is the UK’s best supermarket for wine when it comes to value – according to an 18-month study tasting over 4,000 wines carried out by the Wotwine app.

Comments (2)

Morrisons

Morrisons sales slump but supermarket sees 'progress'

06 Nov 2014 | By Gemma McKenna

Morrisons’ saw a sharp drop off in sales in the last three months, but insisted it had “made progress” on its strategy, and needed more time to see the results.

Sainsbury's Local

Retail expert says Big Four should 'cosy up' to discounters

27 Oct 2014 | By Gemma McKenna

A leading retail expert has said Britain’s Big Four need to ditch larger stores and “cosy up” to discounters by locating convenience outlets next door.

Morrisons YouTube

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