• Laura Sheen

    Meet Laura Sheen, wine buyer, Morrisons

    “One of the biggest challenges I have been tasked with is Morrisons Cellar. It’s a really interesting challenge and it is still fairly early days. We are really trying to get the message right around wine online. As part of the online buying experience, Taste Test is part of that design.”

  • Mark Jarman

    Meet Mark Jarman, head of wine operations, Morrisons

    “We are developing a strategy that is collaborative and essentially, the rationale for this is that the buying role is massive with a lot details day to day. It is very hard in a traditional wine-buying structure to give the time and resources required to the sourcing element because it is a very complex sector and product”

  • Trish Lorimer

    Meet Trish Lorimer, wine buyer, Morrisons

    “It has been very exciting. I have been on the sourcing team for two and half years. In that time it has changed beyond all recognition, with the focus that has been put on wine since Steve [Mosey] has got the team structure that he wants and the layout.”

  • Meet Georgina Reed, wine buyer, Morrisons

    “As a buyer merchandising in under £5 and under£ 8, what is actually on the shelf the quality is there and we are delivering. For over £8, we need the proper quality of the wine to really come through. If someone is buying an over-£8 bottle then they know their wine, so we need to make sure we get that right.”

  • Jonathon Olding

    Meet Jonathan Olding, wine buyer, Morrisons

    “We all have completely different strengths in completely different areas. It does help a lot to be able to have different members of the team able to focus on the very different areas. We have massively different experiences in wine from some of us with only a little bit too expert levels, but it all helps to strengthen the overall structure of the team.”

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23 Jun 2016 | By Jo Gilbert

My Local stores are on the verge of folding just nine months after 140 stores were sold to new chief executive Mike Green.

Cono Sur Pinot Noir

Tour de France partnership continues to drive growth for Concha y Toro

13 Jun 2016 | By Jo Gilbert

Chilean wine brand Cono Sur is continuing to make huge gains in the UK market thanks to its official partnership with the Tour de France.

Comments (1)

Bradford Morrisons

Morrisons rings the changes Subscription

10 Mar 2016 | By Angela Mount

Morrisons’ wine team is bucking the trend, with a revitalised range, rising sales and a collaborative approach to suppliers delivering awards and customer spend

Morrisons YouTube

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