• Laura Sheen

    Meet Laura Sheen, wine buyer, Morrisons

    “One of the biggest challenges I have been tasked with is Morrisons Cellar. It’s a really interesting challenge and it is still fairly early days. We are really trying to get the message right around wine online. As part of the online buying experience, Taste Test is part of that design.”

  • Mark Jarman

    Meet Mark Jarman, head of wine operations, Morrisons

    “We are developing a strategy that is collaborative and essentially, the rationale for this is that the buying role is massive with a lot details day to day. It is very hard in a traditional wine-buying structure to give the time and resources required to the sourcing element because it is a very complex sector and product”

  • Trish Lorimer

    Meet Trish Lorimer, wine buyer, Morrisons

    “It has been very exciting. I have been on the sourcing team for two and half years. In that time it has changed beyond all recognition, with the focus that has been put on wine since Steve [Mosey] has got the team structure that he wants and the layout.”

  • Meet Georgina Reed, wine buyer, Morrisons

    “As a buyer merchandising in under £5 and under£ 8, what is actually on the shelf the quality is there and we are delivering. For over £8, we need the proper quality of the wine to really come through. If someone is buying an over-£8 bottle then they know their wine, so we need to make sure we get that right.”

  • Jonathon Olding

    Meet Jonathan Olding, wine buyer, Morrisons

    “We all have completely different strengths in completely different areas. It does help a lot to be able to have different members of the team able to focus on the very different areas. We have massively different experiences in wine from some of us with only a little bit too expert levels, but it all helps to strengthen the overall structure of the team.”

Kantar WorldPanel

Tesco and rest of the supermarket industry returning to growth, says Kantar

10 Feb 2015 | By Erin Smith

After 13 reported months of decline Tesco has posted 0.3% growth and the supermarket industry as a whole appears to be improving with growth accelerating to 1.1%.

Aldi

Aldi set to open another 70 stores this year in the UK

05 Feb 2015 | By Erin Smith

Aldi plans to open 70 more stores across the UK and hire 150 store managers, 300 assistant managers and 4,500 store staff in 2015.

International Wine Challenge 2015

IWC claims retailers can raise millions of pounds in extra sales by using medal stickers

30 Jan 2015 | By Richard Siddle

Using award winning wine stickers on bottles can boost total wine sales by up to 15% in retail outlets, equating to millions of pounds in extra sales, according to research released today by the International Wine Challenge.

Morrisons YouTube

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