“One of the biggest challenges I have been tasked with is Morrisons Cellar. It’s a really interesting challenge and it is still fairly early days. We are really trying to get the message right around wine online. As part of the online buying experience, Taste Test is part of that design.”
“It has been very exciting. I have been on the sourcing team for two and half years. In that time it has changed beyond all recognition, with the focus that has been put on wine since Steve [Mosey] has got the team structure that he wants and the layout.”
“As a buyer merchandising in under £5 and under£ 8, what is actually on the shelf the quality is there and we are delivering. For over £8, we need the proper quality of the wine to really come through. If someone is buying an over-£8 bottle then they know their wine, so we need to make sure we get that right.”
“We all have completely different strengths in completely different areas. It does help a lot to be able to have different members of the team able to focus on the very different areas. We have massively different experiences in wine from some of us with only a little bit too expert levels, but it all helps to strengthen the overall structure of the team.”
Waitrose is bucking the trend of store closures and job losses in the grocery sector by opening 14 new outlets in 2015, with more in the pipeline for 2016.
Christmas sales figures are neck-in-neck across the grocery market, according to Kantar’s latest data, which shows the retailers are the closest they have ever been since the market research firm began keeping records 20 years ago.
Morrisons saw like-for-like sales fall 3.1% in the six weeks to January 4 – making it the worst supermarket performer over Christmas – as the board pulled the plug on embattled chief executive Dalton Philips.
More Morrisons news
Meet Mark Jarman, head of wine operations, Morrisons Subscription
“We are developing a strategy that is collaborative and essentially, the rationale for this is that the buying role is massive with a lot details day to day. It is very hard in a traditional wine-buying structure to give the time and resources required to the sourcing element because it is a very complex sector and product”