• Laura Sheen

    Meet Laura Sheen, wine buyer, Morrisons

    “One of the biggest challenges I have been tasked with is Morrisons Cellar. It’s a really interesting challenge and it is still fairly early days. We are really trying to get the message right around wine online. As part of the online buying experience, Taste Test is part of that design.”

  • Mark Jarman

    Meet Mark Jarman, head of wine operations, Morrisons

    “We are developing a strategy that is collaborative and essentially, the rationale for this is that the buying role is massive with a lot details day to day. It is very hard in a traditional wine-buying structure to give the time and resources required to the sourcing element because it is a very complex sector and product”

  • Trish Lorimer

    Meet Trish Lorimer, wine buyer, Morrisons

    “It has been very exciting. I have been on the sourcing team for two and half years. In that time it has changed beyond all recognition, with the focus that has been put on wine since Steve [Mosey] has got the team structure that he wants and the layout.”

  • Meet Georgina Reed, wine buyer, Morrisons

    “As a buyer merchandising in under £5 and under£ 8, what is actually on the shelf the quality is there and we are delivering. For over £8, we need the proper quality of the wine to really come through. If someone is buying an over-£8 bottle then they know their wine, so we need to make sure we get that right.”

  • Jonathon Olding

    Meet Jonathan Olding, wine buyer, Morrisons

    “We all have completely different strengths in completely different areas. It does help a lot to be able to have different members of the team able to focus on the very different areas. We have massively different experiences in wine from some of us with only a little bit too expert levels, but it all helps to strengthen the overall structure of the team.”

Performance review: An early look at the multiples’ Christmas trading Subscription

12 Jan 2017 | By Angela Mount

In retail head offices across the country, buyers will be analysing this year’s trading, investigating highs and lows, and providing the traditional Christmas post-mortems.

Mike Coupe, chief executive of Sainsbury's

Tesco and Sainsbury’s join multiples in celebrating Christmas gains

12 Jan 2017 | By Jo Gilbert

A strong online performance, the successful integration of Argos into stores and a focus on scrapping multi buys has led to a better than expected Christmas for Sainsbury’s.

Calling the shots in the aisles

More "posh nosh" and alcohol sales puts Morrisons at the top of the Big Four

10 Jan 2017 | By Jo Gilbert

Morrisons found its groove this Christmas, with alcohol and expansions to its new Best range helping to achieve its strongest like for like sales in seven years. 

Morrisons YouTube

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