Sainsbury’s

Sainsbury's to switch to a mid-low pricing strategy as sales continue to fall

01 Oct 2014 | By Richard Siddle

Sainsbury’s is to start comparing and benchmarking its pricing levels against Asda rather than Tesco as it looks to switch to a new mid-low pricing strategy following a fall in sales for the third quarter in a row.

Aldi jumps to nearly 5% market share

Aldi on verge of overtaking Waitrose as sales jump a further 32%

30 Jul 2014 | By Richard Siddle

  The seemingly never-ending rise of the discounters continues with news today that Aldi is on the verge of overtaking Waitrose with nearly 5% share of the UK grocery retail market.

Sainsburys

IWC 2014: Supermarket own brand wines take 8 of 13 Great Value Trophies

14 May 2014 | By Gemma McKenna

Supermarket own brand wines have taken home eight out of 13 trophies for great value wines at the International Wine Challenge 2014.

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