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Barwell & Jones doubles wineries in its portfolio

Published:  07 October, 2014

Wine agency Barwell & Jones is adding 10 wineries to its portfolio after sustaining 30% growth in the last two years.

Wine agency Barwell & Jones is adding 10 wineries to its portfolio after sustaining 30% growth in the last two years.

It will boost its existing South American and Spanish representation with two Brazilian wineries - Pizzato and Perini; a Uruguayan - Pueblo del Sol; and another Spanish winery Bodegas Fontana. It will also add wine from New Zealand's Elephant Hill; Penny's Hill and sister winery Thomas Goss from Australia and Clarendelle from Bordeaux. Champagne Henri Giraud and Port Burmester will also join the list.

Steven GerrardMD Steven Gerrard of Barwell & JonesAs Barwell & Jones adds eight wineries to its portfolio, managing director Gerrard said there will be "a lot of transition to get us to the next level", adding that it is still looking for wineries to add to its list.

Wine director Dirceu Vianna Junior MW together with managing director Steven Gerrard built the new portfolio, focusing on a strong quality to price ratio.

In 2012 the agency relaunched and rebranded as an independent entity under the Coe Group umbrella.

Gerrard said: "We've seen good growth in the last two years and naturally the next step is to expand the portfolio and explore new regions and countries, whilst aligning our choices with the latest movements and trends in the wine trade as a whole.

"Through developing our relationships within the trade and listening to our people on the ground, we are constantly evolving and understanding consumer behaviour. Even though people are prepared to pay more for quality, they are still searching for a good deal and we need to ensure our wines deliver  quality and value."

Fiona Juby, marketing director, said: " To support our portfolio growth we have invested heavily in sales and marketing personnel who will develop and implement appropriate sales and marketing strategies. We are built on our people and our wineries, and with our strong skill set we are proud to be attracting so many new and highly valued wineries."

The new wineries will be added to the portfolio over the next six months.

Gerrard said there will be "a lot of transition to get us to the next level", adding that it is still looking for wineries to add to its portfolio.

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