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Diageo

Diageo ‘disappointed’ over Portman Group decision on Mix It Up Tonight promotion

21 Aug 2014 | By Gemma McKenna

Diageo has said it is ‘disappointed’ over a decision that its Mix it Up Tonight counter-top display unit breached marketing rules by encouraging irresponsible impulse purchases.  

Pernod Ricard

Pernod Ricard calls for premium wine and spirits push in impulse for Christmas 2014

21 Aug 2014 | By Gemma McKenna

Pernod Ricard UK is aiming to cash in on millions of pounds of lost sales in premium wines and spirits in the impulse sector this Christmas by helping retailers encourage customers to trade up.

The deadline to register for the Seed Programme is September 14.

Diageo's incubator spirits firm doubles number of places for 2015 applicants

19 Aug 2014 | By Erin Smith

Angel investor firm Distill Ventures will double the number of places available in its accelerator programme that helps new and growing spirits entrepreneurs launch and expand their brands and businesses.

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