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Diageo has said it is ‘disappointed’ over a decision that its Mix it Up Tonight counter-top display unit breached marketing rules by encouraging irresponsible impulse purchases.
Pernod Ricard UK is aiming to cash in on millions of pounds of lost sales in premium wines and spirits in the impulse sector this Christmas by helping retailers encourage customers to trade up.
Angel investor firm Distill Ventures will double the number of places available in its accelerator programme that helps new and growing spirits entrepreneurs launch and expand their brands and businesses.