Our favourite spirits campaigns
More spirits news
Bars and pubs can do more to boost spirits sales, says CGA Strategy, with restaurants proving particularly fertile ground.
Famed rapper and businessman Sean ‘Diddy’ Combs has recently grown his partnership with Diageo to include De León tequila as well as Ciroc vodka, and has plans to further boost the portfolio.
Dia Simms, the woman behind P Diddy's drinks ventures, on why their spirits mean business Subscription
Starting off as Sean ‘Diddy’ Combs personal chief of staff, Dia Simms is now the executive vice president of Ciroc Vodka & Innovations, at the newly-formed Combs Wine & Spirits.Gemma McKenna catches up with Simms and finds out what the pair have planned for the expansion of the drinks empire.