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Mark Fiddes

Mark Fiddes: Why every good drink deserves a ritual Subscription

03 Sep 2015 | By Mark Fiddes

Mark Fiddes weighs in on the link between drink rituals and the power of marketing spirit brands.

More from People

Twitter

IRI launches service to give drinks companies insight into whether digital media campaigns work

04 Sep 2015 | By Nigel Huddleston

Retail intelligence company IRI has launched a new service which it claims will help drinks marketers understand the impact of digital media activity on their brands’ sales in shops.

More from Analysis

Harpers Data & Insights

HD%26I

Harpers Data & Insights (HD&I) is a newly launched premium research service from William Reed Business Media, providing original data and expert analysis on wine markets and consumers’ attitudes to wine.

Reports shop

The Deveron single malt whisky

Bacardi unveils trio of The Deveron single malts

04 Sep 2015 | By Nigel Huddleston

Bacardi has released three single malt whiskies from the MacDuff distillery on Speyside under the name of The Deveron.

Chilgrove vodka

Chilgrove adds vodka made from grape spirit to product range

03 Sep 2015 | By Nigel Huddleston

English gin producer Chilgrove Spirits is adding a vodka made from grape spirit to the gin it launched last year.

Zacapa 23 rum, new pack 2015

Packaging overhaul for Zacapa super-premium rum pair

01 Sep 2015 | By Nigel Huddleston

Diageo is introducing new packaging for its Zacapa 23 and XO Guatemalan super-premium rums in the UK.

More from Spirits brand news

Harpers YouTube: Advertising Campaigns

More spirits

People drinking On-trade

Alcohol generates more in tax than it costs the government says think tank report

03 Sep 2015 | By Nigel Huddleston

Free market think tank the Institute of Economic Affairs has produced a report which claims that alcohol revenue generates over twice as much tax revenue as it costs the country in health, policing, crime and welfare expenditure.

Comments (1)

Charles McLean and Alexander McCall Smith at Mortlach whisky launch

Gordon & MacPhail unveils 75-year-old whisky with a £20,000 price ticket

03 Sep 2015 | By Nigel Huddleston

Whisky supplier and retailer Gordon & MacPhail has launched what it believes to be the world’s “most exclusive” single malt Scotch whisky.

Comments (1)

Mark Fiddes

Mark Fiddes: Why every good drink deserves a ritual Subscription

03 Sep 2015 | By Mark Fiddes

Mark Fiddes weighs in on the link between drink rituals and the power of marketing spirit brands.

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