Smirnoff vodka launches TV ad campaign
Smirnoff will return to our TV screens this month with the second round of its Nocturnal Awakening ad campaign.
The £2.5 million campaign focuses on consumers trying new things and will include TV, digital and POS, as well as targeted on and off-trade activity.
Smirnoff will also be launching Slumberfest this May – a “fun and interactive nightlife experience” that will feature over-sized four-poster beds and retro gaming areas in seven different cities in the UK.
The vodka producer has also introduced “innovative drink tins”, which it claims will encourage consumers to “drink more inventively”. The tins will be available to customers who purchase a bottle of Smirnoff in selected off-trade outlets.