Latest spirits brand news
Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.
From its invention in the 17th century gin has always had a murky reputation. Poor quality grain and low prices led to a virtual epidemic of extreme drunkenness. In fact, the impact was so great that the nickname “Mother’s ruin” remains with us today.
Every year nearly £200m is spent on alcohol advertising. One of the main assumptions behind that spend is that we need to change the way people think about a brand to have an impact on sales.
Renowned experimental psychologist Professor Charles Spence, who has worked with a host of top performing drinks brands, tops the bill at the upcoming Sprits Summit.