David Beckham raises a Haig toast with friends

Lock Stock's Guy Ritchie links up with David Beckham to make Haig whisky TV advert Video

17 Oct 2014 | By Richard Siddle

Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.

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Brand Opus' Avril Tooley

Avril Tooley on the advertising challenges and opportunities for dark spirits brands

14 Oct 2014

From its invention in the 17th century gin has always had a murky reputation. Poor quality grain and low prices led to a virtual epidemic of extreme drunkenness. In fact, the impact was so great that the nickname “Mother’s ruin” remains with us today.

Richard Shotton: How subtle advertising can dramatically change consumer behaviour

Media expert Richard Shotton on the power subtle advertising can have on consumer behaviour

10 Oct 2014

Every year nearly £200m is spent on alcohol advertising. One of the main assumptions behind that spend is that we need to change the way people think about a brand to have an impact on sales.

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Spirits Summit

Experimental psychologist Prof Charles Spence to shed insight into spirits

08 Oct 2014 | By Gemma McKenna

Renowned experimental psychologist Professor Charles Spence, who has worked with a host of top performing drinks brands, tops the bill at the upcoming Sprits Summit.

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