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Harpers Data & Insights


Harpers Data & Insights (HD&I) is a newly launched premium research service from William Reed Business Media, providing original data and expert analysis on wine markets and consumers’ attitudes to wine.

Reports shop

Diageo Premix

Diageo unveils single price-marked pre-mix RTD range

11 Apr 2017 | By Lisa Riley

Diageo has poured its range of RTD pre-mixes into £1.50 price-marked packs (PMP) to tap an increasing thirst for single-price promotions.

Holiday Martini Bottle

Getting into the Christmas spirit Subscription

16 Nov 2016 | By Jo Gilbert

As the countdown begins to the most wonderful – and lucrative – time of the year, Harpers looks at how retailers can make the most of the opportunities presented by premium spirits.

A bartender mixes up a storm with Diageo brand Smirnoff

Top ten future cocktail trends

30 Sep 2016 | By Jo Gilbert

Cocktail culture is becoming an increasingly global phenomenon, with forecasts showing that by 2020, there will be 400 million new consumers drinking luxury spirits (Future Labs Luxury Report 2015).

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