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PIMM's Cider Cup

Diageo puts innovation ‘at the heart’ of its UK commercial strategy

23 Mar 2015 | By Erin Smith

Diageo is stepping up its commitment to innovation as part of a commercial strategy that will see levels of npd boosted across its drinks portfolio. 

Diageo Reserve World Class Bartender of the Year

Final call for bartenders to enter Diageo Reserve World Class 2015 competition in the UK

20 Mar 2015 | By Erin Smith

Diageo is searching nationwide for the best British bartender to represent the UK in Diageo’s Reserve World Class 2015 bartending competition in South Africa later this year.

Diageo to provide alcohol content and nutrional information per typical serve on products

Diageo to provide calorie labelling on all beers, wines and spirits

19 Mar 2015 | By Erin Smith

Diageo is to provide on-pack calorie advice on typical servings across its spirits, beers and wine, it announced today. 

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