Diageo

Diageo launches on-trade winter spirits campaign

28 Oct 2014 | By Gemma McKenna

Diageo is looking to help bartenders cash in on the 39% sales increase spirits enjoy in wintertime with a new campaign based on ’inspiring serves’.

David Beckham raises a Haig toast with friends

Lock Stock's Guy Ritchie links up with David Beckham to make Haig whisky TV advert Video

17 Oct 2014 | By Richard Siddle

Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.

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Diageo

Diageo Q1 sales down, but hopes for full year growth

16 Oct 2014 | By Gemma McKenna

Spirits giant Diageo’s first quarter organic net sales were down 1.5% thanks to weak emerging markets, the firm has said.

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