Smirnoff vodka

Diageo’s Smirnoff vodka launches £15m campaign Video

23 Sep 2014 | By Gemma McKenna

Smirnoff vodka has launched a £15 million marketing campaign – including TV advertising – in order to grow the category and make it more accessible.

Johnnie Walker whisky

Johnnie Walker Scotch whisky boosts golf ties ahead of Ryder Cup

18 Sep 2014 | By Gemma McKenna

Johnnie Walker Scotch whisky is boosting its golf ties ahead of next week’s Ryder Cup by building a mini golf course at Gleneagles for fans to play.


On-trade hit by decline in spirits sales across all venues

17 Sep 2014 | By Richard Siddle

Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.

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