P Diddy

P Diddy looks to grow wine and spirits business

21 Nov 2014 | By Gemma McKenna

Famed rapper and businessman Sean ‘Diddy’ Combs has recently grown his partnership with Diageo to include De León tequila as well as Ciroc vodka, and has plans to further boost the portfolio.

Dia Simms

Dia Simms, the woman behind P Diddy's drinks ventures, on why their spirits mean business Subscription

21 Nov 2014 | By Gemma McKenna

Starting off as Sean ‘Diddy’ Combs personal chief of staff, Dia Simms is now the executive vice president of Ciroc Vodka & Innovations, at the newly-formed Combs Wine & Spirits.Gemma McKenna catches up with Simms and finds out what the pair have planned for the expansion of the drinks empire.

Don Julio Anejo

Diageo’s bet on Don Julio Tequila applauded by analysts

10 Nov 2014 | By Erin Smith

Last week Diageo announced it agreed to acquire Don Julio Tequila in exchange for its Bushmills Irish whiskey brand with Jose Cuervo in a move that has been widely applauded by analysts.

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