Kevin Abrook, William Grant & Sons

William Grant & Sons invests in new global whisky innovation role

13 Aug 2014 | By Erin Smith

William Grant & Sons has promoted Kevin Abrook to become the company’s first global whisky specialist for innovation and will start his new role on September 1.

William Grant Sons

UK spirits market is "more polarised than ever” says new William Grant & Sons report

14 Jul 2014 | By Erin Smith

William Grant Sons The branded spirits market is “more polarised than ever” and offers big opportunities for premium brands, according to the latest business report from William Grant & Sons UK, formerly know as First Drinks.

Glenfiddich

Glenfiddich rolls out £2m global ad campaign to push its family roots

27 Jun 2014 | By Richard Siddle

Glenfiddich is to spend £2 million on a new global advertising campaign focused on celebrating and promoting its 126 years of family-owned independence.

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