Chivas Regal Bremont watches partnership for Christmas 2014

Pernod Ricard releases host of gifting options to boost Christmas sales

29 Sep 2014 | By Gemma McKenna

Pernod Ricard is planning to plug the “multi-million pound wine and spirits Christmas sales gap” it has identified with one-off releases and gifting sets.  

Spirits

On-trade hit by decline in spirits sales across all venues

17 Sep 2014 | By Richard Siddle

Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.

Jeff Bridges, "The White Russian"

Chief of the week: The Dude Video

05 Sep 2014 | By Claret Pimpernel

This week the Claret Pimpernel raises a White Russian to Jeff Bridges, whose new short film called the ”The White Russian” was released this week by Kahlúa Productions, as a tribute to the drink he made famous in the cult film, The Big Lebowski. 

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