Pernod Ricard

Pernod Ricard calls for premium wine and spirits push in impulse for Christmas 2014

21 Aug 2014 | By Gemma McKenna

Pernod Ricard UK is aiming to cash in on millions of pounds of lost sales in premium wines and spirits in the impulse sector this Christmas by helping retailers encourage customers to trade up.

Pernod Ricard is furthering its US presence with the purchase of Avión Tequila

Pernod Ricard acquires majority stake in Avión Spirits as it targets US for growth

14 Jul 2014 | By Erin Smith

Pernod Ricard has made its second major acquisition this year with its almost $100 million investment to acquire an 84% stake in Avión Spirits.


Tough fiscal year end closes for drinks industry's biggest players

26 Jun 2014 | By Erin Smith

There won’t be many corks popping across the drinks industry this week as the summer marks what has been tough fiscal year for the sector dominated by a slowdown in growth in China.

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