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Absolut vodka's new bottle

Absolut vodka to modernise its iconic bottle

29 Apr 2015 | By Erin Smith

Absolut is making design changes to its iconic bottle that helped make the brand famous in 1979, “making it ready to face the future.”

Pernod Ricard

Pernod Ricard’s third quarter results shows sales improving

23 Apr 2015 | By Erin Smith

Sales are improving at Pernod Ricard according to its third quarter financial results, reporting a 2% increase in organic sales to €6.5b and a 6% rise in reported growth for the first 9 months of the financial year.

Jacob's Creek is back on the TV

Pernod Ricard ups focus on Jacob's Creek & Havana Club for summer

13 Apr 2015 | By Arabella Mileham

Pernod Ricard is ramping up activity on Jacob’s Creek and launching new campaigns for Malibu and Cuban rum brand Havana Club.

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