Up tp 600 people are expected at Whisky Birmingham 2015

Whisky Birmingham to attract 150 whisky players to its 2015 show

12 Dec 2014 | By Richard Siddle

Over 150 whiskies will be on show at Whisky Birmingham on March 7, 2015, England’s largest whisky festival outside London.

Jameson Irish whiskey

Pernod Ricard uses Jameson to target younger males with anti-drink driving message

09 Dec 2014 | By Gemma McKenna

Pernod Ricard UK has ramped up its anti-drink driving campaign this year after an AA Survey found that almost one fifth of drivers have driven the morning after drinking – even when they thought they could have been over the limit.

Pierre Pringuet, chief executive officer, Pernod Ricard

Scotch Whisky Association confirms Pernod chief Pierre Pringuet as new chairman

02 Dec 2014 | By Gemma McKenna

Pernod Ricard’s chief executive Pierre Pringuet is the new chairman of the Scotch Whisky Association.

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