Pernod Ricard has given its original Martell VS expression a ‘contemporary’ makeover in a bid to up the cognac’s appeal among younger consumers.
Independent craft rum brand Elements Eight is hoping to tap the increasing thirst for rum with a new addition to its premium portfolio.
Amid the uncertainty surrounding trade routes and tariffs thrown up by Brexit, exports of Scotch rose in both value and volume last year, rising by 4% to more than £4 billion and 4.8% to 1.2bn bottles respectively.
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