Christmas Report: how rum is spicing things up Subscription
Like the other spirit categories, the growth in rum is mainly driven by the premium sector. Spiced rum that is the latest big thing, with sales growing by more than 21% year on year, making it worth an annual £80m. It appears to be particularly popular in Scotland, where it accounts for over 21% of value sales, and at the younger end of the market, while well-aged rums are finding favour with a more discerning, 30-plus audience. Helen Arnold reports.
Glasgow’s first standalone whisky and gin distillery in over a 100 years has acquired 30-year-old rare aged single malt Speyside casks which it is to turn in to its first official whisky release.
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