Jacob's Creek is back on the TV

Pernod Ricard ups focus on Jacob's Creek & Havana Club for summer

13 Apr 2015 | By Arabella Mileham

Pernod Ricard is ramping up activity on Jacob’s Creek and launching new campaigns for Malibu and Cuban rum brand Havana Club.

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PIMM's Cider Cup

Diageo puts innovation ‘at the heart’ of its UK commercial strategy

23 Mar 2015 | By Erin Smith

Diageo is stepping up its commitment to innovation as part of a commercial strategy that will see levels of npd boosted across its drinks portfolio. 

Havana Club

Pernod Ricard shakes up Havana Club rum’s look and recipe

17 Feb 2015 | By Gemma McKenna

Pernod Ricard UK has changed the look and recipe of its rum Havana Club Añejo Especial to focus on the brand’s Cuban roots. Pernod Ricard has shaken up Havana Club Anejo Especial

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