"Is that a Belvedere vodka I see on the back bar?"

James Bond returns to vodka - Belvedere vodka for new Spectre film

16 Dec 2014 | By Richard Siddle

Bond is back and this time’s he’s drinking vodka. Belvedere vodka to be exact.

Grey Goose vodka

Grey Goose takes over London Tube station with huge ad

15 Dec 2014 | By Gemma McKenna

Grey Goose vodka has taken over the full length of London’s Bank Underground Station with the “largest piece of single advertising creative” in UK history in the run-up to Christmas.

P Diddy

P Diddy looks to grow wine and spirits business

21 Nov 2014 | By Gemma McKenna

Famed rapper and businessman Sean ‘Diddy’ Combs has recently grown his partnership with Diageo to include De León tequila as well as Ciroc vodka, and has plans to further boost the portfolio.

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