David Beckham raises a Haig toast with friends

Lock Stock's Guy Ritchie links up with David Beckham to make Haig whisky TV advert Video

17 Oct 2014 | By Richard Siddle

Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.

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Jameson

Pernod Ricard unveils marketing campaigns for Jameson, Chivas and Brancott Estate

16 Oct 2014 | By Helen Arnold

Pernod Ricard’s Jameson, Chivas Regal and Brancott Estate brands will be receiving a major boost with the launch of separate marketing campaigns this autumn.

Brand Opus' Avril Tooley

Avril Tooley on the advertising challenges and opportunities for dark spirits brands

14 Oct 2014

From its invention in the 17th century gin has always had a murky reputation. Poor quality grain and low prices led to a virtual epidemic of extreme drunkenness. In fact, the impact was so great that the nickname “Mother’s ruin” remains with us today.

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