It came as quite a shock. The UK trade has become used to seeing Chile increasing its market share – not in the astonishing way that Australia did in the 1990s, nor like the current boom from California – but slowly and steadily. Not any more. According to the latest AC Nielsen figures (MAT to 28 February 2006), Chile's UK off-trade market share has dropped, from 6.6% to 6.4% by volume.
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