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When independent merchants called for channel transparency, Harpers listened to the issues and worked with them and their suppliers to develop a series of guidelines to ease communication.
Last year a number of independent specialist wine retailers complained about what they felt was unfair treatment at the hands of suppliers – when wines they believed were destined exclusively for the independent sector ended up on sale, at lower prices, elsewhere.
To sign up to the Harpers’ Merchants Best Practice Guidelines, make your pledges and then ensure your customers know you have by asking for the Harpers media promotions toolkit, contact
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Who has signed up so far?
Hayward Bros, World Wine Agenices, Patriarche, Indigo Wine, Ehrmanns, Mentzendorff, Les Caves de Pyrene, Hatch Mansfield, Cavendish Wines, Grupo Codorníu UK, Las Bodegas and PLB.
The seven pledges
- Suppliers that want to publicly endorse the Harpers’ Merchants Best Practice Guidelines should commit themselves to these principles and conduct a transparent relationship with their customers in the independent sector.
- That these suppliers commit to a transparent independent merchant strategy which makes clear which channels of distribution they are trading in. This should be made available on request to individual wine merchants.
- Independent merchants can request information from these suppliers on an individual basis about which channel of distribution the wines and spirits they are interested in stocking are distributed in.
- Sales representatives of these suppliers must be made aware of their distribution strategy covering independent wine merchants.
- These suppliers should, on request from an independent wine merchant, be able to set out how this strategy is managed within their company and understood by their own sales staff.
- That training and information is being provided on these suppliers’ distribution management strategy to sales staff.
- That these suppliers should inform affected independent merchants if the distribution management strategy for a particular wine or spirit changes.
What’s in it for me?
SUPPLIERS
Laurie Webster, Las Bodegas
“The guidelines have given us a good opportunity to underline what we are doing already to a large extent. The Harpers Debate has reminded us how important these issues are to suppliers and customers alike, and has been a catalyst for discussing our practices in a highly focused way.”
Olly Bartlett, Indigo Wine
“In these challenging times for retailers, it is important suppliers ensure they back up their independents by communicating strategy and any changes to the status of particular products clearly. These guidelines offer peace of mind for the merchant and of flexibility for the supplier. Independents continue to be one of our most important sectors and long may that continue.”
INDIES
Stephen Finch, Vagabond Wines
“It sends a powerful signal to the suppliers what is a commonly shared set of expectations/grievances among indies; and it allows suppliers to make an informed decision with regards to how they serve the indie sector. Anything that benefits indies benefits the entire wine market.”
Rupert Pritchett, Taurus Wines
“The guidelines are essentially common sense and the better suppliers are pretty much abiding by them anyway. However, it is causing conversations to happen at other agents who have sharpened up their act accordingly.”
Philip Amps, Amps Fine Wines
“I have certainly seen a difference. All my suppliers are being more open and offering the information requested immediately. Sales people are more informed as to where particular lines are listed. The cynic in me feels they now recognise that being honest as to where it is listed straight up, is better than me shouting at them after I have listed it.”
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