- Published on Wednesday, 25 August 2010 11:12
- Written by Carol Emmas
Wine merchant Corks Out claims to be the first independent retailer outside London to install Enomatic machines and to offer it in both a retail and on-trade concept.
It has also acquired on-trade licences permitting the consumption of wine on the premises.
Based in Cheshire, the company intends to install four out of five of its branches, it has already installed two in its Alderley Edge branch and Chester is on course to have six machines installed by mid-September.
The theme, called ‘Taste at Corks Out' is inviting customers to embark on a new wine adventure where they can sample any number of wines, using the enomatic swipe card system, or purchase a bottle off the shelf, pay £3.50 corkage and drink in the newly installed seating area in the shop.
Owner, Ruth Yates, said: "What we're trying to do with Taste is encourage consumers to try wines they would not normally choose to buy. People often get in a wine rut, buying the same bottle of Pinot Grigio or Bordeaux again and again.
"This way, they can explore new flavours, discover delicious alternatives to their ‘tried and trusted' repertoire and find out a little more about what's in the glass from our knowledgeable team.
"We're also aiming to create a relaxed atmosphere to entice our customers to stay and consume a glass of wine."
Taste at Corks Out, Alderley Edge launched on August 14, with a grand launch planned for September 11.