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David Atkinson

David Atkinson on how technology is vital in how big drinks brands communicate with consumers Subscription

30 Jul 2014

Drinks brands have been among the most enthusiastic adopters of technology for marketing purposes. It’s easy to see why. The social nature of drinking makes digital a natural bedfellow for drinks brands with novel and entertaining content to have a direct conversation with their drinkers such as the Fosters’ Comedian in Your Pocket app, which forges a direct link with drinkers.


Hardys still UK biggest wine brand for 2014

23 Jul 2014 | By Erin Smith

The annual review looks at the 100 biggest alcohol brands in the off-trade and found that over the last year UK consumers spent £400 million more on alcohol, an increase of 5% and consumed more than 70.3 million litres, an increase of 3.3%.

Harpers Global Design Awards

Harpers Design Awards relaunches as global competition

04 Jul 2014 | By Richard Siddle

The Harpers Design Awards are being relaunched for 2014 as a global competition, inviting entries for wines, spirits, beers, ciders and soft drinks from anywhere in the world – providing they are already on sale in the market.

Wine Vision 2014, November 17 to 19, at London's Shard and Hurlingham Club

Wine Vision to focus on how industry must adapt to millennials' needs

03 Jul 2014 | By Gemma McKenna

Wine Vision’s return to London in November will examine key issues affecting growth in the industry as relationships between wine brands and consumers change and competition from spirits and beer intensifies.

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Argentina’s potential debt default could cause wine prices to fall

30 Jul 2014 | By Erin Smith

Argentina is on the brink of defaulting on debt payments for a second time in 13 years over a dispute with hedge fund investors - such a default could seriously damage the country’s wine industry.

Asia Pacific wine news

China is not necessarily the answer

Major wine companies should not pin their futures on China, warns Krug chief

28 Jul 2014 | By James Lawrence

The wine world needs to let go of its obsession with China, and stop believing that the market can solve all its problems, according to Margareth Henriquez., chief executive of Krug, the top branded Champagne house.

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Europe wine news


Prosecco producer Bisol reveals plans to launch new Venetian wine

24 Jul 2014 | By James Lawrence

Bisol, the leading Italian Prosecoo producer, is to release a Venissa red in 2014, accroding to Matteo Bisol, the director of the family’s Venissa tourism project on the Venetian island of Mazzorbo.

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