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Richard Shotton: How subtle advertising can dramatically change consumer behaviour

Media expert Richard Shotton on the power subtle advertising can have on consumer behaviour

10 Oct 2014

Every year nearly £200m is spent on alcohol advertising. One of the main assumptions behind that spend is that we need to change the way people think about a brand to have an impact on sales.

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Champagne & Sparkling wine

Christmas part 2: Key players weigh up the role of sparkling wines as the festive season approaches Subscription

07 Oct 2014 | By Helen Arnold

The festive season is still the key trading period for sparkling wines. What do producers, brand owners, multiples and merchants expect from sparkling wines this year?

Tussock Jumper

Tussock Jumper wine brand finally arrives in UK thanks to Amazon

21 Aug 2014 | By Gemma McKenna

Tussock Jumper – a 2 million bottle selling wine brand internationally – has eventually arrived in the UK via Amazon after finding the market’s ‘gatekeepers’ difficult to bypass.  

Wine news by country

Wine news by brand

African wine news

Justin Knock

Bulk wine: New Zealand reaching 'event horizon' says Justin Knock MW

16 Oct 2014 | By Justin Knock MW

New Zealand’s wine industry is about to reach an “event horizon”, says Justin Knock MW. Read more about what’s going on in the “truly global market for bulk wine”. Warning: it’s not pretty. 

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Americas wine news

Asia Pacific wine news

A special event to celebrate the life of Yvonne May

Wine Australia to host a celebration to mark the life of Yvonne May

09 Oct 2014 | By Richard Siddle

Wine Australia is to hold a special event to celebrate the life of Yvonne May who headed up the UK office before she lost her battle with cancer this summer.

Europe wine news

Bordeaux campaign roots

Bordeaux to launch first global marketing campaign to address falling sales

16 Oct 2014 | By Geoffrey Dean

The Conseil Interprofessionel du Vin de Bordeaux (CIVB) is launching its first global marketing campaign to help counter falls in sales by both volume and value. Its seven priority markets - China, USA, UK, Japan, Germany,  Belgium and France - will soon be flooded with new atmospheric images drawn up by leading British advertising agency, Isobel.

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