Arniston Bay super-sizes with tetra pak
To further extend its range of environmentally friendly wine packaging, leading South African wine producer, Arniston Bay, is launching a one litre fully recyclable tetra pak.
Available in Chenin Blanc Chardonnay, Pinotage Rose and Cabernet Merlot varieties, the Arniston Bay tetra pak will be available for retailers from October with an RRP of £6.49 for one litre.
A lightweight alternative to glass bottles, the Arniston Bay tetra pak has a lower carbon footprint than wine in glass bottles with a higher number of cartons transported in one shipping. In addition, the pak is 100% recyclable making this an ideal choice for the environmentally conscious consumer.
Easier to carry and store, the Arniston Bay tetra will stay fresh for up to 9 months before use. It also represents excellent value for money offering 33% more wine than a 750ml bottle.
Brand and Business Development Manager for the company of wine peopleTM, Barney Davis, says: “The tetra pak is an important addition to the Arniston Bay portfolio. A year on from the launch of our carbon friendly pouch we are aware that the wine consumer is on the look out for more innovative forms of packaging that tick all the boxes in terms of convenience, ease of use and environmental benefits. Our tetra pak is not only a convenient addition to our wine range it is also recyclable and is lighter to transport around the globe, helping us, as an international wine company, to lower our overall carbon footprint.”
Arniston Bay is one of the best international selling brands in the UK. Sales of the Arniston Bay range - available in a wide variety of packaging formats - are currently up by 21.9% year on year.
Source: Greenrow on behalf of Arniston Bay.