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Mark Fiddes

Mark Fiddes: Why every good drink deserves a ritual Subscription

03 Sep 2015 | By Mark Fiddes

Mark Fiddes weighs in on the link between drink rituals and the power of marketing spirit brands.

More from Opinion

The wine aisle can be confusing

Darren Smith: why does the wine aisle still confuse 'Johnny Average'? Subscription

21 Aug 2015 | By Darren Smith

Darren A. Smith is the founder of Making Business Matter which provides training on category management for suppliers and buyers for supermarkets.

More from Sectors

Twitter

IRI launches service to give drinks companies insight into whether digital media campaigns work

04 Sep 2015 | By Nigel Huddleston

Retail intelligence company IRI has launched a new service which it claims will help drinks marketers understand the impact of digital media activity on their brands’ sales in shops.

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More from Analysis

Harpers Features List 2015

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Barramundi Australian wine

Australia's Barramundi embrances the sun and fun in rebrand

28 Aug 2015 | By Nigel Huddleston

Australian wine brand Barramundi has been given a rebrand in a bid to appeal more to younger adult consumers.

Wolf Blass rugby competition

Reduced focus on ‘unsustainable volume’ in UK hits Treasury Wine Estates' European figures

19 Aug 2015 | By Nigel Huddleston

Australian wine giant Treasury Wine Estates saw its earnings in the Europe, Middle East and Africa region cut in half in the year to June 30, as the company sought to move away from low margin business in British supermarkets.

Vineyard in New Zealand

UK imports of New Zealand wine up 11% as US becomes biggest export market

17 Aug 2015 | By Nigel Huddleston

The US has overtaken Australia as the biggest export market for New Zealand wine.

Barramundi Australian wine

Australia's Barramundi embrances the sun and fun in rebrand

28 Aug 2015 | By Nigel Huddleston

Australian wine brand Barramundi has been given a rebrand in a bid to appeal more to younger adult consumers.

More from Australia

Viagra

Chinese distillers caught lacing drinks with Viagra in police raids

04 Aug 2015 | By Mathew Lyons

Police in China have seized over 5,000 bottles of popular spirit baiju as part of an investigation into whether distillers are lacing their products with the drug Viagra, which is designed to treat erectile dysfunction.

More from China

Vineyard in New Zealand

UK imports of New Zealand wine up 11% as US becomes biggest export market

17 Aug 2015 | By Nigel Huddleston

The US has overtaken Australia as the biggest export market for New Zealand wine.

More from New Zealand

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