The quickest way for the Australian wine industry to achieve the effective and lasting changes it seeks is to implement a strategy that does not just speak for the big corporations, but works for all levels, according to leading research body Wine Business Solutions.
I am sure as an industry professional, you have heard quite a bit about Coravin. Yes, I am talking about that state-of-art, revolutionary device that can draw the wine out of a bottle without pulling out the cork while replacing the missing wine with Argon gas. The Coravin system has been adopted by many top-notch restaurant and celebrity sommeliers around the globe and it has significantly changed many high-end venues’ wine by-the-glass offer.
Sauvignon Blanc from New Zealand is the success story of the modern wine world, yet is a double-edged sword in terms of the country’s ability to promote the excellent quality of all its fine wines.