Wine and Spirits Education Trust

Wine & Spirit Education Trust boosts student numbers by 16%

11 Aug 2014 | By Gemma McKenna

The Wine & Spirit Education Trust attracted 16% more students in the past year as the importance of education in the wine industry globally continues to grow.

Tim Atkin

Tim Atkin: why the Chinese wine market is so hard to predict Subscription

08 Aug 2014 | By Tim Atkin

First time visitors to Beijing are often struck by the pollution that seems to blanket the city on a daily basis, reducing visibility and filling lungs with undesirable gunk. It’s a symbol of China’s rush towards industrialisation, as well as the lack of environmental checks and controls. But it’s tempting to see it as a metaphor, too, not least for the wine industry. Trying to understand what is going on in China can feel like staring into a Stygian fug at times.  

China wine brand

Wine must adapt its branding for China or face failure

07 Aug 2014 | By Gemma McKenna

Wine firms that do not adapt their brands for the Chinese market – such as by having a Chinese brand name – face “immediate disadvantage” and possible failure.

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