Latest China wine news
The International Organisation of Vine and Wine (OIV) estimates China’s grape vine plantings at 400k hectares. China allows its producers to blend up to 20% of foreign wine into their bottlings while allowing them to label such wines as originating from within its borders without qualification.
I am sure as an industry professional, you have heard quite a bit about Coravin. Yes, I am talking about that state-of-art, revolutionary device that can draw the wine out of a bottle without pulling out the cork while replacing the missing wine with Argon gas. The Coravin system has been adopted by many top-notch restaurant and celebrity sommeliers around the globe and it has significantly changed many high-end venues’ wine by-the-glass offer.
As someone who has been working in the Chinese wine industry for quite some time, it is not uncommon to meet winery owner/export manager/brand manager who are desperately talking about trying to enter Chinese market and get on track with this fast growing industry. But like the old saying, it is always easier saying(in this case, planning) than doing. Chinese market is more sophisticated than other market in many ways, and spending days reading marketing research material simply won’t ...
More China wine news
Spanish wines are becoming increasingly popular across all channels of the trade and at all price points. Make sure you keep up to date with the latest trends, regions, varieties, including what key buyers across the UK wine trade think will happen to the Spanish wine category in the next year by reading this special Harpers Country report.