Latest China wine news
As someone who has been working in the Chinese wine industry for quite some time, it is not uncommon to meet winery owner/export manager/brand manager who are desperately talking about trying to enter Chinese market and get on track with this fast growing industry. But like the old saying, it is always easier saying(in this case, planning) than doing. Chinese market is more sophisticated than other market in many ways, and spending days reading marketing research material simply won’t ...
Woolworths Liquor Group has bought Summergate, one of the China’s most influential wine importers, in a move that considerably strengthens the Australian retail drinks giant’s position in the country.
The 18 to 34 year-old age group is partial to sweeter wines, with 44% of wine buyers believing they’re better quality than drier ones, but few UK brands have “attacked this space”, says Mintel.
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Spanish wines are becoming increasingly popular across all channels of the trade and at all price points. Make sure you keep up to date with the latest trends, regions, varieties, including what key buyers across the UK wine trade think will happen to the Spanish wine category in the next year by reading this special Harpers Country report.