Latest China wine news
The Wine & Spirit Education Trust attracted 16% more students in the past year as the importance of education in the wine industry globally continues to grow.
First time visitors to Beijing are often struck by the pollution that seems to blanket the city on a daily basis, reducing visibility and filling lungs with undesirable gunk. It’s a symbol of China’s rush towards industrialisation, as well as the lack of environmental checks and controls. But it’s tempting to see it as a metaphor, too, not least for the wine industry. Trying to understand what is going on in China can feel like staring into a Stygian fug at times.
Wine firms that do not adapt their brands for the Chinese market – such as by having a Chinese brand name – face “immediate disadvantage” and possible failure.
More China wine news
UK consumers are just discovering that Spain’s wine regions offer as much diversity, quality and value as its tapas. Andrew Catchpole reports