Oliver Zhou gives his personal advice on how wineries should look to enter the Chinese market

Oliver Zhou's personal tips on how to enter the Chinese wine market

06 Jan 2015 | By Oliver Zhou

As someone who has been working in the Chinese wine industry for quite some time, it is not uncommon to meet winery owner/export manager/brand manager who are desperately talking about trying to enter Chinese market and get on track with this fast growing industry. But like the old saying, it is always easier saying(in this case, planning) than doing. Chinese market is more sophisticated than other market in many ways, and spending days reading marketing research material simply won’t ...

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Spain Country Report 2014

03 Sep 2014 | Updated: 03 Sep 2014 | By Subscriptions

Spanish wines are becoming increasingly popular across all channels of the trade and at all price points. Make sure you keep up to date with the latest trends, regions, varieties, including what key buyers across the UK wine trade think will happen to the Spanish wine category in the next year by reading this special Harpers Country report. 

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