Latest China wine news
The 18 to 34 year-old age group is partial to sweeter wines, with 44% of wine buyers believing they’re better quality than drier ones, but few UK brands have “attacked this space”, says Mintel.
Wine tastes are evolving but is the industry agile enough to take advantage? Mintel’s research clearly illustrates how different the coveted Millennials are to previous generations, global drinks analyst Jonny Forsyth told Wine Vision.
Australia has signed a declaration of intent for a free trade agreement with China today after 10 years of talks between the two countries which is set to benefit Australian farm exporters, including wine producers.
More China wine news
Spanish wines are becoming increasingly popular across all channels of the trade and at all price points. Make sure you keep up to date with the latest trends, regions, varieties, including what key buyers across the UK wine trade think will happen to the Spanish wine category in the next year by reading this special Harpers Country report.