Bottle Green serves up wine in a can

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Source: Bottle Green

Bottle Green Ltd is pleased to announce a new partnership with Vinovation International, the company responsible for the exciting and innovative canned wine brand, Wild Pelican.

A newcomer to the growing canned wine market, Wild Pelican was created with the aim of differentiating from wine products already available in canned format. The range currently consists of three carefully selected premium quality wines, allowing the consumer to discover and enjoy the diverse flavours found in today's wine regions.

Wild Pelican red wine is a silky, full-bodied Tempranillo, selected from the Cariñena region of North East Spain.

Wild Pelican white wine is a dry, fruity Chenin Blanc from the Western Cape in South Africa.

Wild Pelican rosé wine is a refreshingly dry Grenache Shiraz, selected from the Languedoc-Roussillon area of France.

The stylish cans, which feature a matt varnish, are perfect for airlines, mini-bars and cinemas, as well as supermarket shelves and simply drinking at home. The cans are being produced for Wild Pelican by Rexam, the world's leading beverage can maker and leading supplier of wine cans.

The aluminium can is the perfect single serve pack. It offers excellent efficiency in transport and storage due to its lightweight and compact form. It chills quicker, stays cool longer and is 100% recyclable. Furthermore, the aluminium ensures no light or cork taint so wine quality is guaranteed for up to three years.

Adam Marshall, Commercial Director for Bottle Green, commented: "Over the last few years, there has been a shift towards non-traditional packages for wine, such as bag-in-box, pouches and tetrapak cartons. We are delighted to be working with such a young, vibrant team as Vinovation in bringing another of these innovative packs to the UK market."

Caroline Ruijg, Commercial Director for Vinovation, said: "We found a gap in the market for a branded good quality wine with clear branding that comes in a single-serve packaging to fit in with the active lifestyle of today's consumer. Bottle Green's impressive brand building experience, excellent retail network and always being one step ahead of the rest combined with their dedicated, hands-on team makes it the ideal partner for Vinovation to launch Wild Pelican with in the UK market."

Today's growing wine consumption, environmental awareness and lifestyle trends make Wild Pelican the ideal, single-serve wine brand to be enjoyed wherever and whenever.


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