Reka Haros: Lessons learned from VinItaly 2015 on how wine brands can better communicate with consumers
Reka Haros, of Sfriso Winery, was a panellist at Vinitaly 2015 ’Talk Business Series’ and she shares six tips wine brands need to be implementing as part of their wine communication strategy to successfully engage with today’s consumers.
The current fluctuations in currency exchange rates was the ‘conversation of ProWein’, particularly with the weakening euro and the strengthening US dollar having ripple effects on the global wine trade.
Pacta Connect, specialist importers of central and Eastern European wines, is looking to open further retail outlets following the initial success of its first site situated in Brighton’s recently renovated Open Market.
Naked Wines, the online wine retailer which crowdfunds independent winemakers through its customer base of over 250,000 ‘angels’, has found that its consumers are favouring higher alcohol wines.
Burgundy winery Domaine Chanzy has postponed its Seedrs crowdfunding campaign, which was aiming to
Leading research body Wine Intelligence has teamed up with the academic wine institute at Geisenheim University in Germany.
More European wine news
Over 40% of Brits will buy their Christmas wine online this year, according to a new report published today by Harpers Wine & Spirit.