I Heart launches Valentine's Day limited edition
With Christmas safely out the way, the next seasonal trade push is Valentine’s Day and neatly jumping on that bandwagon is Copestick Murray with the second limited edition to its I Heart brand.
The aptly named I Heart You Rosé (rrp £5.99) is a temporary addition to the current range, from Cramele Recas in Romania. There will be two exclusive versions: one to Sainsbury’s and the other to Budgens and Londis. For the first time, the brand will also be embarking on an advertising and sponsorship campaign in FHM and Closer magazines. Brand manager Rachel Archer says: “After the great success of I Heart GB Pinot Grigio and Merlot during the summer of 2012 we couldn’t wait to do our next limited edition.”