First we had Goats do Roam, then Bored Doe. Now Croak Rotie is the latest wittily named wine brand to poke fun at traditional French wine regions. Part of the Arrogant Frog range from Languedoc producer Jean-Claude Mas, at Les Domaines Paul Mas, the release is a Vin de Pays d’Oc in a similar blend to the northern Rhône with 85% Syrah and 15% Viognier. Croak Rotie is said to be “New World” in style (ie. fruity and not too complicated). The question is: will consumers get the joke?
The basics: RRP £7.99, from Stratford’s.