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These are excavating times for Irish whiskey in general, and for Bushmills in particular. More than 20 distilleries have either started producing whiskey spirit or about to, the country’s whiskey industry is awash with overseas money, and is more vibrant and dynamic than at any time in more than century.
Top 10 crowdfunded drinks trade initiatives Subscription
The rise in crowdfunding proves that in today’s business world, the customer is more powerful and more vocal than ever before – and the drinks trade has been quick to capitalise. Laura Vickers reports on 10 recent stand-out fund-raising initiatives of the past two years
Who in the world doesn’t love a party? And what party doesn’t need a crowd? And what an amazing crowd it is to be giving away money rather than protesting on the streets to get it. Welcome to the world of crowdfunding. Now, where is my glass of wine for this party?
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Wine brand news
French wine brand, Les Dauphins, hopes to expand consumer’s knowledge of the Rhône by launching three new wines promoting three local villages in the Côtes du Rhône region – Puyméras, Visan and St Maurice.
American wine giant, E& J Gallo, is continuing its drive to appeal to so-called millennial consumers, with the UK launch of a low-alcohol and a fruit wine range which are targeted at drinkers who are currently intimidated by wine but aspire to drink it.
Rather than just rely on stunning Australian scenery to sell its wines Jacob’s Creek has turned to the actual winemakers and growers behind the brand in its new television advert that hits our screens from February 1.
Trivento, the Argentinean wine brand, is to extend its sponsorship of Premiership Rugby for a further three years following the success of its initial link up.