Wine brand news
David Atkinson on how technology is vital in how big drinks brands communicate with consumers Subscription
Drinks brands have been among the most enthusiastic adopters of technology for marketing purposes. It’s easy to see why. The social nature of drinking makes digital a natural bedfellow for drinks brands with novel and entertaining content to have a direct conversation with their drinkers such as the Fosters’ Comedian in Your Pocket app, which forges a direct link with drinkers.
The annual review looks at the 100 biggest alcohol brands in the off-trade and found that over the last year UK consumers spent £400 million more on alcohol, an increase of 5% and consumed more than 70.3 million litres, an increase of 3.3%.
The Harpers Design Awards are being relaunched for 2014 as a global competition, inviting entries for wines, spirits, beers, ciders and soft drinks from anywhere in the world – providing they are already on sale in the market.