Wine brand news
Tussock Jumper – a 2 million bottle selling wine brand internationally – has eventually arrived in the UK via Amazon after finding the market’s ‘gatekeepers’ difficult to bypass.
Accolade Wines has introduced two new limited edition bottle designs for its leading Echo Falls wine brand that have been created by top British fashion designer, Holly Fulton.
Drinks brands have been among the most enthusiastic adopters of technology for marketing purposes. It’s easy to see why. The social nature of drinking makes digital a natural bedfellow for drinks brands with novel and entertaining content to have a direct conversation with their drinkers such as the Fosters’ Comedian in Your Pocket app, which forges a direct link with drinkers.