Wine brand news
Every year nearly £200m is spent on alcohol advertising. One of the main assumptions behind that spend is that we need to change the way people think about a brand to have an impact on sales.
Christmas part 2: Key players weigh up the role of sparkling wines as the festive season approaches Subscription
The festive season is still the key trading period for sparkling wines. What do producers, brand owners, multiples and merchants expect from sparkling wines this year?
Tussock Jumper – a 2 million bottle selling wine brand internationally – has eventually arrived in the UK via Amazon after finding the market’s ‘gatekeepers’ difficult to bypass.