Pernod Ricard

Pernod Ricard returns to growth in Q1 despite wine sales decline Video

23 Oct 2014 | By Erin Smith

Pernod Ricard returns to growth in Q1 with organic sales increasing 2% and sales totalling €2,037 million despite the company’s Priority Premium Wines category posting a 3% decline in net sales.

Richard Shotton: How subtle advertising can dramatically change consumer behaviour

Media expert Richard Shotton on the power subtle advertising can have on consumer behaviour

10 Oct 2014

Every year nearly £200m is spent on alcohol advertising. One of the main assumptions behind that spend is that we need to change the way people think about a brand to have an impact on sales.

Comments (1)

Champagne & Sparkling wine

Christmas part 2: Key players weigh up the role of sparkling wines as the festive season approaches Subscription

07 Oct 2014 | By Helen Arnold

The festive season is still the key trading period for sparkling wines. What do producers, brand owners, multiples and merchants expect from sparkling wines this year?

Wine news by brand

Best+Practice+Guidelines+button

Favourite campaigns

Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

MonTueWedThuFriSatSun
12345
6789101112
13141516171819
20212223242526
2728293031
Twitter Facebook LinkedIn