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Darren A. Smith is the founder of Making Business Matter which provides training on category management for suppliers and buyers for supermarkets.
James Lawrence examines the future prospects for English fizz.
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Wine brand news
Champagne and Irish whiskey were among the main drivers of global growth for Pernod Ricard in 2014/15, though the spirits giant turned in only a modest overall sales increase of 2%. The company described the performance as “solid”.
German wine brand Black Tower has added new flavours and styles to its 5.5% abv range of drinks.
Spanish wine producer Codorníu Raventos has signed up chef José Pizarro as its ambassador in the UK for the next two years.
Copestick Murray has appointed two new members to its sales team after an extensive recruitment campaign earlier in the year.