Kevin Shaw, Stranger & Stranger

Wine designs fail if don't stand for something, Stranger & Stranger's Kevin Shaw tells Wine Vision

19 Nov 2014 | By Richard Siddle

The secret to good brand design is for it to stand for something which is where wine often falls down as they just all “blur” into each other, according to Kevin Shaw, founder of design agency Stranger & Stranger.

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I Heart wine range

I Heart wine has chance to become a global wine brand Robin Copestick tells Wine Vision

19 Nov 2014 | By Richard Siddle

The “I Heart” wine brand has the potential to become a true global wine brand that could be sold in any country in the world, according to Robin Copestick of brand owner, Copestick Murray.

Tyler Baillet, Wine Riot

Wine Vision Live News Blog: Wine has to talk more to young consumers says Wine Riot chief

18 Nov 2014 | By Gemma McKenna, Richard Siddle

The wine trade is missing out on marketing to women, with many brands pushing “condescending” butterfly or cupcake messages, says Tyler Balliet, founder of Wine Riot in the US.

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