Richard Shotton: How subtle advertising can dramatically change consumer behaviour

Media expert Richard Shotton on the power subtle advertising can have on consumer behaviour

10 Oct 2014

Every year nearly £200m is spent on alcohol advertising. One of the main assumptions behind that spend is that we need to change the way people think about a brand to have an impact on sales.

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Champagne & Sparkling wine

Christmas part 2: Key players weigh up the role of sparkling wines as the festive season approaches Subscription

07 Oct 2014 | By Helen Arnold

The festive season is still the key trading period for sparkling wines. What do producers, brand owners, multiples and merchants expect from sparkling wines this year?

Tussock Jumper

Tussock Jumper wine brand finally arrives in UK thanks to Amazon

21 Aug 2014 | By Gemma McKenna

Tussock Jumper – a 2 million bottle selling wine brand internationally – has eventually arrived in the UK via Amazon after finding the market’s ‘gatekeepers’ difficult to bypass.  

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