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For David Bowie, Terry Wogan and Ronnie Corbett, read Louis Latour, Paul Pontallier and Etienne Hugel. Maybe not in that order. But either way, 2016 has been as cruel a year in the wine community as it has in the wider world.
As the 9th International Cool Climate Wine Symposium opened its doors in Brighton yesterday, a 30-country strong delegation of 600 producers, exhibitors, marketers and communicators descended on the seaside town for a three day event dedicated to examining all aspects of making and marketing fine wine from cool climates
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This year’s ProWein was marked by a distinct spilt that seems to be happening within the UK wine trade. Discovery of small producers and esoteric wines is growing in popularity, but simultaneously so is the emphasis on brand building within the wine trade. Bill Hardy, of UK’s number one wine brand discussed the importance of why brand building is important in the UK wine trade.
Insights: Tailoring wine packaging to the consumer Subscription
Angela Mount visits Accolade Park and gets an inside look at the how the company creates and develops packaging and merchandising for today’s customers.
Accolade Wines claims to be the first company to have a presence in each of Australia, New Zealand, South Africa, North America and South America after buying Chilean producer Viña Anakena.