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The wine aisle can be confusing

Darren Smith: why does the wine aisle still confuse 'Johnny Average'? Subscription

21 Aug 2015 | By Darren Smith

Darren A. Smith is the founder of Making Business Matter which provides training on category management for suppliers and buyers for supermarkets.

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Mark Fiddes

Mark Fiddes: Why every good drink deserves a ritual Subscription

03 Sep 2015 | By Mark Fiddes

Mark Fiddes weighs in on the link between drink rituals and the power of marketing spirit brands.

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Twitter

IRI launches service to give drinks companies insight into whether digital media campaigns work

04 Sep 2015 | By Nigel Huddleston

Retail intelligence company IRI has launched a new service which it claims will help drinks marketers understand the impact of digital media activity on their brands’ sales in shops.

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Formula One Mumm celebration

Champagne provides some fizz for Pernod Ricard as annual sales nudge ahead by 2%

27 Aug 2015 | By Nigel Huddleston

Champagne and Irish whiskey were among the main drivers of global growth for Pernod Ricard in 2014/15, though the spirits giant turned in only a modest overall sales increase of 2%. The company described the performance as “solid”.

Ben Bryant, chief winemaker Jacob's Creek

Bryant takes the hot seat as chief winemaker for Jacob's Creek

12 Aug 2015 | By Nigel Huddleston

Pernod Ricard has appointed Ben Bryant as chief winemaker for its Jacob’s Creek Australian wine brand, replacing Bernard Hickin, who will retire in June 2016.

Alexandre Ricard, Pernod Ricard's chief exectuive

Insight: Pernod Ricard’s new chief Alexandre Ricard outlines his strategy for greatness Subscription

10 Aug 2015 | By Martin Green

Pernod Ricard’s new chief Alexandre Ricard wants to conquer the world with conviviality. But are the two things compatible?

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