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The team behind leading Swedish fruit cider Kopparberg has launched a multi-million pound marketing campaign to draw attention to its hometown brewery.
It was a glorious event. The Stade de France a sea of Polish and German colour- red and white scarves held aloft by their thousands, black and white shirts everywhere you looked. Crazy hats, painted faces, couples framed by a huge heart kissing on the giant screen.
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Treasury Wine Estates
Following the acquisition of the bulk of Diageo’s US and UK wine business for £390 million in October, Treasury Wine Estates announced today it would be restructuring the US business.
Following the announcement of the acquisition of Diageo’s wine portfolio Dan Townsend talks about the integration of the business and its plans for the future.
Treasury Wine Estates released its interim results for the first six months ending on 31 December, 2015 with net profits after tax more than doubling to AUD$87.6m and net sales revenue up 22%.