Wine is now the most popular alcohol drink with 60% of adults, according to a new poll commissioned by the Wine and Spirit Trade Association.
Rather than just rely on stunning Australian scenery to sell its wines Jacob’s Creek has turned to the actual winemakers and growers behind the brand in its new television advert that hits our screens from February 1.
What the drinks industry wants from the next government is laid out today in the Wine and Spirit Trade Association’s general election manifesto.
One of the oldest farming families in Herefordshire, which converted from cattle to vines 10 years ago, is looking for a UK distributor for its wine.
Using award winning wine stickers on bottles can boost total wine sales by up to 15% in retail outlets, equating to millions of pounds in extra sales, according to research released today by the International Wine Challenge.
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Insights & Analysis
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