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The B2C shift: Driving it home

Published:  24 April, 2020

The coronavirus (Covid-19) has opened up a new world of B2C engagement for businesses offering a lifeline to consumers stuck inside their homes, as Jo Gilbert reports. 

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LWC makes temporary switch to B2C model in reaction to coronavirus

Published:  19 March, 2020

LWC Drinks has announced it will be temporarily switching to a Business to Consumer (B2C) model, with the hospitality trade-focused business now accepting consumer orders to maintain business continuity during the coronavirus (Covid-19) outbreak. 

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Coronaviris: Harpers to assist business with exchange of ideas, advice and information

Published:  16 March, 2020

In response to the advancing coronavirus crisis, the Harpers team is asking off and on-trade business, large and small, to share strategies and initiatives designed to help drive commercial activity and sales through a period of unprecedented disruption and uncertainty.

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