Harpers Wine & Spirit Trade News

Di Antonio sambuca launched

Published: 30 November, 1999

Toorank Distilleries will look to increase their already significant presence in the UK retail sector with the launch of Di Antonio Sambuca.

Absolut Vodka unveils Masquerade gift pack

Published: 30 November, 1999

Following on from last year's Absolut Disco package, the vodka label has launched a new Masquerade-themed bottle, made from soft and shiny red spangles with a zipper on the back.

Smirnoff pilots new flavours

Published: 30 November, 1999

Starting July, Diageo will test two new vodka flavours, Lime Smirnoff and Green Apple Smirnoff, in a select number of retailers in Bristol. The trial will run for approximately six months.

Harveys aims to make sherry trendy

Published: 30 November, 1999

Beam Global UK is launching an education initiative to encourage consumers to drink sherry in a modern way - chilled, in contemporary glassware - as part of this year's 500,000 investment in Harveys, the UK's number one sherry.

Ian Macleod launches Three Chimneys premium whisky

Published: 30 November, 1999

In response to the demand for more premium, luxury products, particularly from Russia and Asia, Ian Macleod Distillers has launched two new lines: a Limited Edition Isle of Skye 21 Year Old, and a rare super-premium 50 Year Old, retailing up to 950.

Sourz rebrands with 4m investment

Published: 30 November, 1999

Maxxium UK is investing 4 million to reposition Sourz as a modern mixable spirit and broaden its appeal amongst target consumers.

Auchentoshan whisky rebrands with new packaging

Published: 30 November, 1999

Auchentoshan Distillery - home to Scotland's only triple distilled single malt whisky - is set to introduce new expressions to its premium product range along with a new contemporary look and feel to its bottle shape and packaging design.

Toorank Distilleries launches Tiburon ready-to-serve

Published: 30 November, 1999

Following growing interest in the 'ready to serve' drinks sector, TibuRon launches with award-winning quality and heavy-weight listings in Budgens and Londis.

Bottlegreen and Grand Marnier team up with new cocktail

Published: 30 November, 1999

Grand Marnier and Bottlegreen Drinks Company have joined forces to launch a seven-figure joint marketing campaign over the summer season targeting the consumer, retail and on-trade sectors.

Hornitos extends tequila range

Published: 30 November, 1999

Beam Global UK is launching a range of 100% agave tequilas under the Hornitos banner, in response to the growing importance of the premium tequila category.

Southern Comfort announces 'suspended moments' commercial

Published: 30 November, 1999

Southern Comfort will launch a new above the line campaign today as part of the brand's 1.2 million investment package this summer, which aims to push its key serve of SoCo, Lime & Lemonade in a pitcher format through promotional activity in both the on-premise and take-home sectors.

Disaronno Amaretto liqueur invests in marketing

Published: 30 November, 1999

Disaronno, the world's number one selling Amaretto liqueur, distributed in the UK by leading independent distributor First Drinks Brands, is investing heavily in three major marketing activities this summer to further drive sales among fashion-conscious young women.

Delamain cognac wins US award

Published: 30 November, 1999

Le Voyage, the latest addition to the luxury Delamain cognac portfolio, has received the prestigious Robb Report's "Best of the Best" 2008 Spirit accolade.

Diageo ups ad spending on Bushmills and Talisker

Published: 30 November, 1999

Diageo Great Britain (GB) is increasing its consumer advertising spend on two of its leading whisky brands as Father's Day approaches this year.

Wyborowa campaigns for no V in Wodka'

Published: 30 November, 1999

Wyborowa, the fastest growing vodka in the UK, has founded its own subversive Mowement' to tell UK consumers and trade that there's no V in Wodka'.

Martini invests 2m in summer marketing

Published: 30 November, 1999

This summer Martini will begin a 2m marketing campaign to launch new fruit juice-based serves for its three existing variants - Martini Bianco, Martini Rosso and Martini Extra Dry - and the new ros style Martini Rosato.

Jameson whiskey launches premium range

Published: 30 November, 1999

The UK and the world's number 1 Irish whiskey is launching a new super premium range of whiskies. The Jameson Premium Collection is being introduced into the UK today and promises to offer the finest Irish whiskey, combining superb quality with distinctive taste.

Laphroaig hosts online malt whisky tasting

Published: 30 November, 1999

Beam Global Spirits & Wine will be bringing together thousands of malt whisky fans from across the world next month as it hosts an online tasting of its number one Islay malt whisky, Laphroaig.

Russian Standard Vodka partners with German airline

Published: 30 November, 1999

Russian Standard Vodka, the number one premium vodka in Russia, today announced that it has entered into an exclusive partnership with Cirrus Airlines, Germany's largest independent regional airline.

D&D Wines International parts company with Fratelli Martini

Published: 30 November, 1999

D&D Wines International is to part company with Fratelli Martini after eight successful years of building the Piedmonte based producer to a leading position in the UK market.