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Friday read: The big spending squeeze – are your brands ready?

Published:  28 October, 2022

Yvette Flower, strategic planner at ZEAL Creative, looks at the future of premium beer, wine and spirits sales, and how brands can insulate against the rising tide of inflation.  

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Long Read: Does sustainability sell? The new factors driving purchaser decision-making

Published:  28 September, 2020

Drawing on data from a recent survey of over 500 wine and spirits drinkers, Callum Saunders, head of planning at brand activation marketing agency Zeal Creative, shows how that focus on sustainability is increasing, not decreasing, as a result of the pressures of Covid.

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