McGuigan Wines has revealed a blueprint to focus on its cool climate messaging in order to continue to transform Australia’s reputation at the premium end from “in your face wines” to wines of “flavour, intensity, structure and length”.
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McGuigan Wines has entered the burgeoning alcohol-free sector with the launch of a five-strong range of ‘no-alcohol’ wines.
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Neil McGuigan is to resign from his role as chief executive of Australian Vintage.
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McGuigan has signed a £2m deal to sponsor UKTV’s Drama channel, marking its largest investment in a UK national advertising campaign to date.
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McGuigan will focus on tube stations and major cities when it kicks off its biggest UK out of home marketing campaign this autumn.
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Australian Vintage Limited (AVL) has created two new senior executive roles as part of a strategy to streamline its global sales.
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McGuigan Wines has launched its first low-alcohol duo to tap Brits’ increasing thirst for such offerings.
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