Wines of Portugal is reportting sales uplift of +286% in volume and +300% in value at participating retailers that were specially selected for June’s month-long promotion.
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Spain’s flagship region is launching Rioja Wine Month this October, inviting restaurants to join with independent merchants in a UK-wide promotion ahead of the Christmas trading period.
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The annual celebration of Riesling is back, opening up yet more opportunities for the trade to promote and get behind Germany’s star player.
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