Bibendum adds "iconic" Penfolds label to portfolio

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Bibendum Wines has been appointed distributor for Treasury Wine Estate’s Penfolds label.

 

Bibendum will distribute Penfolds Bins, Icon and Luxury Wines as well as its on-trade exclusive range of Penfolds Cellar Reserve wines and Penfolds Bin 2 from this month.

 

Matthew Clark had distributed Penfolds in the UK until four years ago, when TWE moved to a number of regional distribution arrangements.

 

Andrew Shaw, Bibendum’s head of buying said: “Penfolds are a terrific addition to the Bibendum portfolio. We have always been very strong supporters of Australian wines and couldn’t pass up the opportunity to distribute one of the country’s most iconic names. “

 

A number of back vintage wines will also be made available to Bibendum under the agreement.

 

Bibendum will include a range of Penfolds wines at its annual tasting on Wednesday February 6.

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