CETA deal to boost spirits sales to Canada

Industry leaders have welcomed the ratification of the controversial CETA trade deal, which will eliminate almost all import tariffs on wines, spirits travelling from the EU to Canada.

The Canada Comprehensive Economic and Trade Agreement (CETA) was given the go ahead by MEPS yesterday after five years of negotiations between 2009 and 2014 and a further two years of legalities.

Despite the referendum result, CETA is still set to apply to the UK even after we break away from the EU, and could be finalised as early as April 2017.

Detractors say that the deal gives too much power to multinational companies and will help to broker the possibly even more controversial Transatlantic Trade and Investment Partnership (TTIP), a bilateral trade agreement to help facilitate the needs of big business between the EU and the US.

However, the Scotch Whisky Association (SWA) and the Wines and Spirits Trade Association (WSTA) have welcomed the transatlantic deal, which will eliminate 99% of import tariffs and – as part of the stipulations – force Canada to recognise the geographical indications of EU-made alcoholic drinks.

This is particularly relevant for Scotch whisky.

Although Scotch does not currently pay import tariffs, it is currently subject to a requirement in Canada to blend local spirit with bulk imports of spirit drinks with a geographical indication (GI).

A minimum of 1% Canadian content must currently be added to imports, if the product is bottled by anyone other than the Canadian liquor boards, meaning that Scotch cannot benefit from GI status in Canada.

The SWA said the deal would also help to reduce the number of internal trading restrictions, including the removal of the “market-distorting effects” of the Canadian liquor boards, some of which are currently moving towards applying variable ‘mark-up’ structures to imported products such as Scotch.

Today, Canadian prime minister Justin Trudeau defended the deal, calling it a “blue-print” for future trade agreements.

Canada has particular significance for some of the UK’s top exports.

Canada is Scotch whisky’s thirteenth largest market by value, (SWA figures), and gin accounts for one in every three bottles of UK spirit exports to Canada (WSTA).

The WSTA’s chief executive, Miles Beale, said he was delighted that MEPs had voted in favour of the deal.

“The lifting of all import tariffs on wines and spirits will allow UK products to compete fairly with an important trading partner in an increasingly globalised market,” he said.

As well as leading gin and vodka to benefit from the same zero-tariff rates as whisky, Beale also pointed to the opportunities for wine: “Additionally, English wine can look to the Canadian market with an increased incentive as a destination in their bid to grow exports of their world-renowned sparkling and still wines.”



Readers' comments (2)

  • Hey Canada! We have a President!!! :) Who knew?

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  • WHY would the Citizens of any Semi-Democratic Country Allow its Corporately Lobbied Government to Sign a Treaty that is so Obviously 'Strangled at Birth' with Litigation & its Gov't. Encourages Corporations to Punitively Punish the 'harmless' Citizens via Secret Tribunals?

    The Basis for Investment Litigation (the Trans-Pacific Partnership, Canada-China Investment Treaty, CETA, et al); Suing the Global Corporate Economy.

    'The SHAREHOLDERS & Corporations of America, the Trans-Pacific nations, China, the EU, Canada, et al
    The 'harmless' Canadian NON-shareholders, et al, both; Native & non Native'.

    1) The most vulnerable Aboriginal Canadian community members (95% - 99% of Aboriginal Canadians) are being deprived of the due diligence information regarding the criteria for ascertaining the health & robustness of an Native Canadian community's economy.
    2) A psychologist agreed that there is a relationship between the DEPRIVATION of the aforementioned information
    the unconscionably high rates of SUICIDES, etc. that are found in many of the Aboriginal communities across Canada.
    3) As a consequence of being deprived of the aforementioned information the most vulnerable Aboriginal Canadian community members, et al, are entitled to be Compensated as per The W.A.D. Accord.
    4) The most vulnerable NON-Aboriginal Canadian community members (95% - 99% of NON Aboriginal Canadians) are being deprived of the information regarding the most vulnerable Aboriginal community members' deprivation the aforementioned criteria
    are forced to pay billions for the NON criteria based Native enterprises that are unhealthy & which prevent the most vulnerable Native community members from obtaining the benefits of their robust economies.
    5) As a means of avoiding, &/or, diluting any, &/or, all of corporate Canada's contribution to the aforementioned Compensation, corporate Canada is, & will continue, to pay considerations (lobbying) to the government of Canada via the executives of the political parties operating in Canada, et al, to promote the development of the superseding secret Tribunals of the present treaty 'arrangements' which have been designed to punitively punish the harmless Canadians non-shareholders, both; Native & non Native, for allegedly encumbering corporate Canada, its associates and their shareholders (ie. TheGlobal Corporate Economy) from the potential profits that might be derived from the development of the natural resources that are continuing to be found in Canada.
    6) As corporate Canada & its shareholders, the government of Canada, the executives of the political parties that are operating in Canada, et al, are;
    A) depriving the harmless non-shareholders of Canada, the USA, the EU, the Trans Pacific nations, et al, of the risks associates with the treaty 'arrangements', such as; being forced to pay any & all of the punitive damages of the trade Tribunals,
    B) depriving the harmless shareholders & corporate leaders of the USA, the EU, the Trans-Pacific nations, et al, of the risks associates with the treaty 'arrangements', such as; being forced to pay any & all of the punitive damages of the trade Tribunals,
    C) have not conducted their due diligence investigations of the risks involved with development of the superseding tribunals in order that corporate Canada, et al, can share their information with the non-shareholders, et al,
    D) are preventing the RCMP, et al, from conducting investigations of the aforementioned risks by way of more political interference,
    E) et al,
    corporate Canada & its shareholders, et al, are liable.
    Please consider SHARING the enclosed INFO with 10 friends, family members, &/or, business associates who tell 10 others, etc...
    To Access the Relevant Reference Material:
    A) The W.A.D. Accord (aka; The Australian Question),
    see; davidehsmith.wordpress.com
    B) 'The MERKEL (Chancellor of Germany) Letter; To Sue, or, Be Sued',
    see; davidehsmith.wordpress.com
    C) Excerpts from 'The Submission' to The Supreme Court of Canada:
    'The SHAREHOLDERS & Corporations of AMERICA, the Trans-Pacific nations, the EU, Canada, et al
    v. The harmless Canadian NON shareholders, et al, both; Native & non Native'.
    see; davidehsmith.wordpress.com
    For the FULL 'Submission',
    see; The Supreme Court of Canada,
    or, contact David E.H. Smith at:

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