Champagne Jacquart unveils Cuvée Alpha

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Champagne Jacquart has unveiled its new prestige cuvée and is eyeing more launches to enhance its premium credentials in the world of France’s iconic fizz.


Cuvée Alpha, which replaces the previous Nominée label, was revealed for the first time at a launch party in Paris this week.


Only a few thousand bottles have been produced, all from the 2005 vintage, and the Champagne is expected to retail at between €80 and €100 per 75cl bottle.


The move is part of Jacquart’s plan to expand its reach, from a quality growers’ co-operative Champagne to the upper echelons of the sector, which are dominated by the Grandes Marques.


“It’s the beginning for us,” Jacquart’s managing director, Laurent Reintau, told Harpers at this week’s launch event. There are several experiments going on in the cellars. More high-end cuvée launches can be expected, although no timescale has been given.


“We are [still] searching for the ultimate blend, but one that still respects our style,” Reintau said.


Jacquart’s winemaker, Floriane Eznack, said that Cuvée Alpha has “fixed the standard” for future releases.


Produced from 50% Pinot Noir and 50% Chardonnay, the Alpha will be mostly targeted at Jacquart’s key markets of France, UK, Germany, Belgium and the US.


Jacquart, which is today part of the Alliance Champagne group and produces around 2.6 million bottles annually, was founded in 1964, making 2014 its 50th anniversary year.


Reintau said that Alpha retains a strong link to the early days, because some of the grapes used in the final blend come from the same crus that the original winemakers used when they started the brand.


Pinot Noir in Alpha emanates from grand crus vineyards at Mailly and Verzenay, while the Chardonnay comes from premier crus vineyards at Villers-Marmery and Trépail.


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