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Yvon Mau aims to regain lost ground for Bordeaux in £10 to £20 range

Published:  14 December, 2011

Yvon Mau aims to regain lost ground in the UK's £10 to £20 sector with the launch of new range of wines from Bordeaux.

L'Esprit de Bordeaux combines eight wines from seven Bordeaux producers with the personalities of said growers and the marketing nous of renowned negociant Yvon Mau.

Introducing the range, Yvon Mau's managing director Philippe Laqueche said: "When I think about L'Esprit de Bordeaux, I think about Sir Winston Churchill's words 'We will never surrender'.

"Bordeaux has been losing ground in the UK market and we need to fight back to regain some territory, especially in the key £10 to £20 sector.

"L'Esprit de Bordeaux is a grouping of excellent estates which is intended to make it easier for both trade and the public to be confident in their choice of quality Bordeaux."

The range includes: 

  • Château Ducla Expérience Blanc and Rouge, produced in Entre-Deux-Mers by Florence Forgas;
  • Château Preuillac - owned by the Mau and Dirkzwager families - has made a Cru Bourgeois Médoc;
  • Château Guadet-Plaisance, made in Montagne-Saint-Emilion by Pierre Taix;
  • Château Val d'Or, a Saint-Emilion Grand Cru made by Philippe Bardet;
  • L'Autre de Sociando, a specially-selected cuvée by Jean Gautreau at Médoc estate Château Sociando-Mallet;
  • Château German-Marbuzet, the Saint-Estephe estate owned by Didier Marcelis who also owns Château Serilhan and
  • Jacques Boyd, the second wine of the Grand Cru Classé Margaux, Château Boyd-Cantenac, made by owner Lucien Guillemet.