Tamdhu whisky distillery to re-open with premium brand

Published: 02 April, 2012

Speyside's Tamdhu Distillery has reopened to produce a premium brand in 2013 aimed globally at aspirational and affluent connoisseurs.

Previously owned by the Edrington Group, it was 'mothballed' in 2010, but recently purchased by Ian Macleod Distillers, that has taken on Glasgow-based design agency, Good, to devise a modern brand identity for the "iconic" malt.

The Good team that includes Keith Forbes and Chris Lumsden and Darren Adams was chosen following its work re-developing Glengoyne, Ian Macleod's other premium malt distillery.

Lumsden says: "Tamdhu was one of the first Speyside distilleries founded by a consortium of leading local business entrepreneurs who put a lot of money into building what, at the time, was a cutting edge facility.

"It was a highly ambitious venture to produce the finest whisky they possibly could using every modern technique available to them.

"It's that spirit of entrepreneurialism and innovation that we want to reflect in the new brand image."

The Tamdhu distillery was designed by distillery engineer and architect Charles Doig, and dates from 1897.

Its production capacity was trebled between 1972-1975 and it currently has three wash stills and three spirit stills, capable of producing four-million litres of alcohol per year.

Iain Weir, the company's marketing director, said: "As we get entrenched in the process of evolving our new packaging, the detail, reasoning and craft that Good are delivering will, without doubt, offer long term premium value to the Tamdhu brand."

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