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Cellar Trends expands 'market insights' team

Published:  11 September, 2012

Distrubutor, Cellar Trends, has appointed Katy Carter as insight and brand manager in order to enhance its key market and trends research capability.

Carter has over ten years FMCG experience in insight and research with major international brands covering the UK and Europe.

Her role will be to focus specifically on data and market insights, the aim is to demonstrate Cellar Trends' commitment and willingness to put further resource and investment in developing that side of the business. She will work primarily with the marketing team as well as the National Accounts and CRM/IT teams.

As a result Cellar Trends will be in an even stronger position to provide major customers with insights and market data which impact on business decisions and brand listing in the on and off-trade sectors.

Terry Barker, marketing director, Cellar Trends, said: "Cellar Trends has always been very strong in using data to highlight market trends. Insights drawn from customer and market data have been at the heart of some of the key successes we have seen in recent months."