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Richard Siddle: why Tesco's product cull will impact everyone in the trade

Published:  06 February, 2015

Here are a few questions for you? Do you work with any of the major supermarkets? If so do you ever take a close look at what is happening in any other aisle of the store other than wine and spirits?  I mean do you assess how a particular category like confectionery, health and beauty or crisps and snacks is merchandised?  How many suppliers in that fixture that retailer works with? What sort of promotions they are running? If you don't then you need to.

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