Subscriber login Close [x]
remember me
You are not logged in.

Cinema for Hardys

Published:  23 July, 2008

Hardys, the UK's number-one off-trade wine brand, is set to launch a new cinema advertising campaign later this month under the Best Wine Under The Sun' campaign positioning launched at the end of 2004.

The new campaign will launch in cinemas nationwide from the end of August and run for a period of 16 weeks.

The 30-second commercial will play in a total of 1,400 Vue cinemas nationwide at films that target a 25-year-old-plus demographic. Showcasing the Hardys Stamp and Hardys Nottage Hill sub-brands, the ad will reach an estimated 13 million adults during its run.