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McGuigan signs distribution deal with Groupe LFE

Published:  23 July, 2008

Australian wine producer McGuigan Simeon Wines has confirmed a new strategic partnership with Holland's second largest wine importer/distributor, Groupe LFE.

The move is part of the company's two-pronged strategy to grow its branded portfolio and its international business.

Groupe LFE, owned by Castel, currently sells over 250,000 cases of Australian wine in Holland each year and will exclusively distribute Tempus Two in the on-trade and its other brands into the off-trade from 1 October 2007.

McGuigan will be the only Australian brand distributed by the company.

Ben Slaghekke, commercial director of Group LFE, said: "The partnership between our group and the strong focus on quality and innovation of McGuigan Simeon will provide us with exciting new opportunities to further increase and strengthen our market position in the Australian category."

McGuigan Simeon said it has seen double-digit growth for its European sales over the last two years.