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Diageo goes mobile with Smirnoff

Published:  23 July, 2008

Consumers on the move will be able to access a Smirnoff mobile phone service.

Designed to act as a pocket guide to vodka, the mobile phone service features a 'Nightlife Guide' where consumers can choose a broad range of UK pubs and bars based on their mood.

The site will also give consumers a Pocket Bartender' providing them with a collection of signature Smirnoff cocktails, as well as the opportunity to view the new global Smirnoff TV ad via their phone.

Michelle Klein, global digital marketing director for Smirnoff, said: "The mobile platform presents consumers with an unexpected and original way to engage with the Smirnoff brand.

"It offers a really executive service for people to use when they are looking for a great bar to visit or even just at home with friends and trying to find a delicious cocktail recipe."

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