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Bordeaux is world's best-known wine region

Published:  23 July, 2008

A new survey has shown that Bordeaux is the best-known wine region in the world.

Champagne and Chianti are hot on its heels, while Rioja is best at translating awareness into purchase, according to the Vinitrac survey, conducted by Wine Intelligence.

The survey asked 11,000 wine consumers across 11 key wine markets, and found that Bordeaux was ranked first, in terms of penetration, in eight of them.

Ctes du Rhne wines scored well in northern European countries, including Denmark, Finland, Ireland and the UK, while Chablis and Provence had relatively high awareness in comparison to their sales volumes.

For instance, 76% of British and Irish consumers are aware of Chablis (versus about 90% for Bordeaux), even though Chablis exports are markedly lower than those of Bordeaux.

For Spanish regions, Rioja was ranked first in terms of conversion of awareness into users in the following countries: Denmark, Finland, Ireland, Switzerland and the UK.

This survey will be repeated in October 2007 in 12 countries, including France, Belgium and Sweden.