Diageo apologises for attempting to rig awards
Diageo has been forced to apologise after being caught voting multiple times for its own brands in consumer awards for Scotch whisky.
Dozens of votes from e-mails using "Diageo.com" addresses were received by Kevin Erskine, who organised the awards, known as the Drammies.
Winners of the awards, now in their second year, are supposed to be picked by consumers.
Drinks giant Diageo apologised yesterday (Wednesday), after admitting some of its employees were in the wrong.
"What we have here is an over-exuberant brand manager in the US who sent an ill-advised round robin note to a number of his colleagues urging them to vote for our brands in the Drammies," the company said.
Last year's Drammies saw Diageo win the "most overrated whisky" award for its Johnnie Walker Blue Label.
Keywords:
Search
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
