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Direct sales by US wineries hit record levels

Published:  23 July, 2008

More US wineries than ever sold their products directly to consumers in 2007, a new study shows.

Last year direct sales - those driven through tasting rooms, wine clubs, the internet, mail order and telesales - reached a record high of $2.8 billion, research by wine marketing company VinterActive LLC discovered.

The survey questioned more than 3,500 bonded wineries across the states.

Key Findings

Total direct sales by US wineries in 2007: $2.8 Billion

Year-over-year change in consumer direct sales at

established wineries in 2007: - 2%

Tasting room sales growth in 2007: +29%

Wine club sales decline in 2007: -4%

Online wine sales growth in 2007: +3%

Phone order growth in 2007: +33%

Direct mail sales decline in 2007: -11%

US wineries projecting consumer direct as their fastest growing sales channel in 2008: +57%