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Children's minister to announce youth action plan at WSTA conference

Published:  23 July, 2008

The Minister for Children is to outline the Government's upcoming Youth Alcohol Action Plan at the Wine and Spirit Trade Association (WSTA) Spring Conference.

Kevin Brennan, the UK Government's Parliamentary under-secretary of state for Children, Young People and Families, will outline the challenges facing Government and the help he believes the industry can offer in addressing alcohol misuse by under-18's.

Identification of under-18s who drink alcohol is a key target in the Alcohol Harm Reduction Strategy.

Other speakers at the conference will include Marjana Martinic from the International Centre for Alcohol Policies, Richard Sharman, Sustainability Partner, KPMG, and Jonathan Stordy, Beam Global managing director Spain & UK.

The Government's Alcohol Harm Reduction Strategy was given fresh impetus last year with a new initiative to encourage sensible alcohol consumption and a study into the possible link between price, promotion and harm, according to the WSTA.

Jeremy Beadles, WSTA chief executive added: "This is an important area for all of us and we're keen to hear what the minister has to say.

"Our experience of working in partnership with police, trading standards and retailers suggests that increased co-operation can produce results."

The spring conference will take place on April 23 at Gibson Hall in Central London.